Dove Evolution / Onslaught
4/10/08In 2004, Dove launched the Campaign for Real Beauty. It ditched the industry standards for advertising. There would be no more unrealistic beauty standards.
Dove also launched a self-esteem campaign. It attempts to dispel beauty myths. Part of that campaign involves viral films.
These two films show how the beauty industry distorts reality. It’s an important lesson. Pass this on to anyone with a teenage daughter.
(Some of the images are racy. But remember, this stuff is on TV every day.)











