This interesting YouTube video shows the power of tradition. West Texas is a different kind of place. Real cowboys tend its wide-open spaces. And those cowboys need to eat.

Feeding them cowboys isn’t easy. Jerry Baird fills cowboys the way they’ve always been filled, from a chuck wagon. His 100-year-old kitchen on wheels is a blast from the past.

His traditional methods keep the cowboys happy. But that doesn’t mean Baird is a traditional businessman. His chuck wagon also serves as a rolling laboratory. He has designed a unique line of spices and seasonings. And he sells them over the Web.