How does one become a household name? You don’t just slap your name on a product and hope it sells. It takes a longstanding dedication to quality. And a little attitude never hurts.

This is the true story behind Johnnie Walker. That name graces every bottle of his famous whiskey. Native Scot and actor Robert Carlyle tells this story. It’s filmed in a single shot as he walks a rocky road. The story is fascinating by itself. But Carlyle’s delivery is something to see.