We’ve all browsed the magazine rack at the bookstore. Which ones do you pick up first? Well, you grab the ones with the best looking covers. Creating a striking magazine cover is a big deal. It also takes a lot of work.

Just check out all that goes into this Macworld cover. The concept is simple. It needed to feature the latest iPhone. But the process is surprisingly complex. Watch as the concept goes from photography to editing to design. The final product comes out great.