Commercials have one purpose – to sell you things. So they play up the positives and downplay the negatives. But what if a commercial was actually honest? I mean painfully honest. This one is. And I think it works.

Cullman Liquidation sells used mobile homes in Alabama. Owner Robert Lee is one tough dude. And his commercial reflects that by design. It was written and directed by the comedy duo Rhett and Link. The commercial is great. And the behind-the-scene footage is just as good.